The Big Mac turned 50 years old in 2018, leading McDonald’s France to honour the iconic burger in a retro-themed print and digital campaign. According to AdWeek, the video reached 884,300 people in 40 minutes, and recorded 43,200 engagements or likes, comments and shares. However, users clearly lapped up this comedic effort from the fast food chain. Previously, McDonald’s had shied away from live-streamed videos for fear of criticism or lack of engagement on social. Mimicking the style of Bob Ross (the American painter and TV host), it saw the comedian “Bevin Burger” paint a trio of burger-inspired portraits. McDonald’s held its first ever Facebook Live event in 2016, in honour of ‘National Hamburger Day’ in the US.
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